There’s something nobody wants to say out loud about LinkedIn, so I’ll go ahead and say it:
LinkedIn isn’t a platform full of buyers. It’s a marketplace of sellers selling to each other.
Everyone’s out here hawking services, pitching offers, slinging PDFs, freebie checklists, and “comment ‘AI’ below and I’ll send you the magic link” garbage. And for what? To feed the illusion that someone—anyone—on LinkedIn is actually browsing the feed to hire someone.
They’re not.
Most of the real decision-makers aren’t scrolling. They’re not commenting. They’re not DMing you “let’s connect.” They’ve muted the feed—or never used it in the first place. You’re posting into a vacuum full of other people shouting their own slogans into the void.
And somehow, the ones who win the most attention on LinkedIn aren’t the experts in their fields. It’s the “LinkedIn experts.” The ones posting endlessly about:
- How to Dominate LinkedIn
- 5 Hacks to Boost Engagement
- LinkedIn Growth Funnels
- Secrets to LinkedIn Success
- Blah blah blah
It’s performance art for the algorithm. Not actual business. Not real partnerships. Not genuine value. Just fluffy LinkedIn-on-LinkedIn content designed to keep the circus going.
If you run a small business, you face two choices:
- Join the game. Repackage your expertise as “how to win on LinkedIn” even if that’s not what you do. Lure people in with trending posts, then awkwardly segue to your actual offer.
- Be real. Share your real insights, your real voice, and your real work—knowing full well it will likely be ignored.
Because the platform doesn’t reward authenticity. It rewards engagement farming. And if that doesn’t work, Microsoft’s solution is simple: pay us. Boost your post. Upgrade your account. Buy ads. Buy hope.
LinkedIn isn’t designed for organic success anymore. It’s a slow funnel to extract ad spend and premium upgrades from content creators and business owners. The more frustrated you get by your lack of reach, the closer you are to pulling out your wallet.
It’s a familiar trap.
Keep feeding the platform your best ideas, your sharpest thinking, your cleverest hooks—until eventually you realize the “success” you were promised doesn’t exist. Not unless you spend. Not unless you pay.
There’s no free momentum here. Just the slow realization you’ve been pouring time and energy into a system that only pays out if you pay in.
So if you’re still treating LinkedIn like a place where buyers roam and content converts… maybe it’s time to look again.
It’s not a network. It’s a cesspool. And if you’re not careful, it’ll drown your time, your attention, and eventually, your cash.
If you’re tired of playing that game, stop.
Check out my free AI Agent. It’s built to help you uncover hundreds of ways to grow your income, attract better clients and customers, and simplify your business—so you can spend more time doing what actually matters to you, not chasing empty promises.
No paywall. No gimmicks. No “just one more upgrade” nonsense. Just real help.
👉 [Click here] to try it free.
