The Truth We Say We Want
When it comes to growing your business, do you prefer honest, straightforward advice or do you prefer to be lied to?
Hold on before you answer that. Most people will claim they want the truth. They’ll say they want to hear the real deal, the unvarnished facts. But that’s not true. Not really.
The Reality: Most People Want to Be Lied To
Most people actually want to be lied to. In fact, they demand it. Let me take you back to 1996, when I accepted my very first paid consulting client. Ever since that day, I’ve seen the same thing over and over: only a handful of clients truly listen. The rest? They keep running their businesses based on ego, doing what feels right instead of focusing on what actually works—proven strategies and real advice.
A Broader Pattern: Why People Avoid the Truth
And you know what? This is a pattern that stretches beyond just business. It reflects the reality of life itself. Reports show that fewer than 7% of people will pick up a book after leaving school, regardless of their age, grade, or education level. That’s right. And according to the IRS, fewer than 6% of businesses survive beyond five years. I suspect there’s a direct correlation between these two statistics. Why? Because the majority of people refuse to learn. They refuse to listen. Instead, they seek out advice from those who will lie to them for a price.
Chasing Shiny Objects: The Distraction Trap
Sadly, most business owners today are chasing “shiny objects”—trendy gimmicks, buzzwords, the latest hot topics in the media. And while that may sound exciting, it’s a distraction. The one thing that will make your business more valuable, more profitable, and will solve nearly all your problems is to consistently bring in more money, based on solid, proven knowledge. That’s the real strategy. Not chasing fleeting trends. Not feeding your ego.
The Hard Truth About Growth
I can tell you straight out what will double, triple, or even 1000x your business—but most people won’t accept it. They don’t want to hear the truth. They want to be lied to. They want to hear that what they’re doing right now will eventually work if they just keep pushing harder. They want someone to tell them to follow the latest trend in big media. Well, here’s the reality: those things are lies. But you don’t care. That’s what you want to hear.
Who Am I Talking To?
So, let’s get this straight. If you’re like most people you’re not the one I’m writing to. I’m not here to reach people who would rather live in their bubble of wishful thinking. I’m reaching out to the fewer than 7% of business owners who are willing to hear the truth. The ones who want tactful hard advice, the real strategies, the actual knowledge that will help them grow.
Are You Ready to Hear the Truth?
If you’re reading this, chances are you’re ready for that truth. And guess what? You’re in the minority—the one that has the potential to succeed. It’s not about chasing trends or following the herd; it’s about making decisions based on what’s been proven to work.
Take Action: Let’s Build Something That Lasts
It’s time to stop pretending and start making real progress. Are you ready to hear the truth, or do you still prefer to be lied to? The choice is yours.
If you’re part of that minority—the ones who are ready to hear the truth and put in the work—then it’s time to take action. Reach out to me, and let’s talk about how we can grow your business with proven strategies amplified by AI that deliver real results. No fluff, no lies—just the truth and a clear path forward. Let’s make your business the success it deserves to be. Don’t wait for the next shiny object to distract you. Contact me today and start building something that lasts.
