Creating a marketing action plan (MAP) can feel exhilarating. Many people jump straight into the most glamorous parts—writing campaigns, crafting clever ads, or brainstorming bold strategies. However, starting at the surface level without establishing a strong foundation often leads to disappointing results.
The Dangers
If you prompt AI without first building a foundation, the outputs will be vague, lukewarm, and disconnected from your audience. Your message will lack the precision and authenticity needed to resonate with the dreams, challenges, and desires of your target market. Instead of creating an impact, your efforts may go unnoticed.
The key to avoiding GIGO is to begin with three foundational steps. These steps ensure that your marketing reflects the unique strengths, values, and personality of your business. By doing so, you’ll create messaging that resonates deeply with your audience, positioning your business as authentic, relatable, and aligned with their needs.
The Three Foundational Steps
- Define Your Avatar Group
Start by identifying the distinct customer groups you serve. Think about their demographics, lifestyles, challenges, goals, and motivations. By understanding these elements, you’ll craft marketing messages that speak directly to their needs. - Create an Avatar Diary
Take this a step further. Create a detailed diary for your ideal customer avatar. What’s a day in their life like? What do they care about? What keeps them up at night? By stepping into their shoes, you’ll ensure your marketing speaks to them on a personal level. - “Train” AI with Your Business’s Story
Before asking AI for marketing prompts, familiarize it with your company history, unique strengths, backstory, products, and services. Include details about your values and the voice of your business. This will help AI craft outputs that truly represent your brand’s authenticity.
By completing these foundational steps, you equip yourself to prompt AI effectively, avoiding generic responses and ensuring that every output aligns with your brand’s unique vision.
Moving to the Nine Key Strategies
Once the foundation is in place, you’re ready to explore the nine key areas of the Ultimate ChatGPT Marketing Action Plan. These are:
- Increasing average transaction value
- Boosting the number of transactions
- Improving lead conversion ratios
- Growing the annual number of leads
- Enhancing profit margins
- Increasing the number of annual referrals
- Improving referral conversion ratios
- Extending the average buying lifetime
- Structuring for a successful business exit
Each of these areas can be tackled with the help of AI, and you don’t have to do it alone. You can use pre-made prompts, like the ones available in my book, or customize your own with the help of ChatGPT. The key is to approach these strategies systematically, leveraging the insights from the three foundational steps to ensure every action you take speaks to your audience authentically.
What Comes Next?
With your foundation set and your marketing plan built step by step, you’re ready to take full advantage of the opportunities AI offers. To dive deeper into one of the most impactful strategies, check out my LinkedIn article, Mining Growth During the “AI Goldrush”: The Power of Increasing Average Transaction Value. It outlines how this critical focus area can drive meaningful results for your business.
By following these steps, you’ll create marketing campaigns that aren’t just effective but also deeply aligned with your business’s unique vision and the needs of your audience. Start with the foundation, then build on it with the nine strategies—and watch your marketing efforts thrive.
