“I refuse to play the game of doing less while charging more“
Let me get right to it: the whole idea of Minimum Viable Option (MVO) has become a lazy crutch in the business world. It’s the grown-up version of “What’s the least I can do and still get paid?” And somewhere along the way, that became not only acceptable, but a strategy.
I don’t do Minimum Viable. I never have. I never will.
I blame the software industry. They taught everyone how to write legally airtight disclaimers that give them the right to release products that might not even work. The Terms of Service practically say:
“This may or may not function. We make no promises. Use at your own risk. No refunds. Have a nice day.”
And people accept this as normal. MVO became the default business model.
But I’m not built that way.
I vet everyone who reaches out to work with me. Not because I’m trying to be selective just to look fancy — but because fit matters. I’m not interested in taking someone’s money if I know I can’t deliver real value or if we’re not aligned.
- Is what I offer perfect? No.
- Is it the best I can offer at this time? Absolutely.
- That’s the standard I hold myself to — every single time.
Now, I get it. My approach isn’t for everyone. Some people don’t like straight shooters. They want to be told they’re already doing everything right, even when they’re not. They want someone to blame for what’s not working — as long as it’s not them. Or they want someone to sell them a shortcut, a silver bullet, or a shiny new funnel that promises 10x with no effort.
That’s not me.
If something’s broken, I’ll tell you.
If something’s working but could be better, I’ll say that too.
I don’t sugarcoat. I don’t lie to clients just to keep a contract.
Someone asked me:
“Why didn’t you start advertising your coaching and consulting right after releasing your book?”
Good question. One word: Perfectionism. But not in the toxic sense. I didn’t need things to be perfect — just complete. I wasn’t going to slap a stripe button on a half-built offer and start running ads. That’s what the MVO crowd does.
I wanted to be sure I was offering more than just the minimum. That I wasn’t just creating an income stream — but delivering something I could be proud of.
That’s why I’ve focused on organic leads, word of mouth, social media, and content marketing first. Not because I don’t believe in paid ads, but because I believe in substance before scale.
Let others be content offering the minimum.
I’m still refining. Still improving. Still choosing to offer the best I can, every time.
“Good enough” might cut it for some—but not for me, and certainly not for the people I choose to work with. I believe you deserve more than the bare minimum. You deserve thoughtful strategy, honest feedback, and a service built on value, not shortcuts. If that sounds like the kind of partnership you’ve been looking for visit my homepage and see how I’m showing up to serve you at the highest level I can
