What Most Coaches Get Wrong About AI—and What to Do Instead

A practical, no-hype perspective for coaches and consultants who want real marketing results—without drowning in tech or trendy tools.

The Hidden Cost of Dabbling with AI

AI is everywhere. You’ve seen the headlines:

“This coach 10x’d her income with AI in 30 days.”
“This tool writes your content for you overnight.”

But here’s the truth:

Most coaches are trying to “do AI” without a real strategy.

They’ve opened ChatGPT, typed a few prompts, downloaded some templates… and ended up more overwhelmed than before.

  • Their posts still sound generic
  • Their offers still don’t convert
  • They’re wasting time instead of saving it

Meanwhile, the real problem hasn’t changed:
You want to grow your business, not play with tools.

Where Coaches Actually See Results

The most successful coaches aren’t trying to become AI experts.

They’re getting results because they’ve applied real strategy to their content, marketing, and messaging—and used AI as a tool, not a crutch.

They’ve figured out how to:

  • Use AI to amplify, not replace, their voice
  • Build repeatable systems for client attraction
  • Focus on strategic marketing moves that grow revenue

But here’s what you won’t see in the highlight reels:
Most of them had help building the right foundation first.

What I’m Building Now

That’s exactly why I’m building something different.

I’m currently piloting a 12-lever, AI-powered revenue system designed for coaches and consultants who want clarity, structure, and long-term growth—without learning to prompt-engineer their way through it.

This is not a course.
It’s not a group program.
It’s not a library of templates.

This is a done-for-you or done-with-you engagement that includes AI-assisted strategy, real business infrastructure, and high-converting marketing assets created in your voice—so you can focus on serving clients, not managing content chaos.

What I Do—and What I Don’t

Andre Bell - AI Consultant, Business Advisor, and Author of Invincible AI.

Hi, I’m Andre Bell. I help coaches and consultants create top-line marketing systems that drive revenue—without the guesswork.

I don’t:

  • Teach you to “master” AI tools
  • Set up your email platform, funnels, or CRM
  • Offer free strategy calls

I do:

  • Build growth systems rooted in timeless strategy and powered by smart AI usage
  • Implement a structured, 12-step framework customized to your business
  • Create the copy, campaigns, and deliverables you need to execute—done-with-you or done-for-you

My system focuses on 12 powerful revenue levers, including:

  • Increasing average transaction value
  • Increasing number of transactions per year
  • Improving lead conversion rates
  • Generating more qualified leads
  • Increasing referrals and customer lifetime value
  • Structuring the business for an optional exit—even if you’re not thinking of selling

If tech setup is needed, I can recommend or coordinate with vendors—but my job is to provide the strategic direction and execution, not to build the plumbing.

Now Accepting Pilot Clients (Limited Availability)

I’m in the early rollout phase of this system—and I’m working directly with a small group of coaches and consultants to test, refine, and optimize it in real time.

As a pilot client, you get:

  • Custom strategy based on your business
  • 1-on-1 implementation support
  • Done-for-you deliverables (content, campaigns, onboarding flows, etc.)
  • A post-engagement debrief
  • Lifetime access to future tools and system upgrades

This isn’t a polished “productized” offer—yet.
It’s real-time, high-touch collaboration while I finish building something that lasts.

a male and female consultant contemplating their next action

If You’re Curious—But Not Ready to Commit

I don’t offer advice unless I’m being paid for it. But I do offer a simple no-fee way to explore whether there’s a potential fit between what I offer and what you need.

It starts with a short questionnaire.

No pitch. No coaching. No pressure. Just a few questions to understand:

  • What stage your business is in
  • What kind of marketing challenges you’re facing
  • Whether a strategy session would be worth your time (and mine)

If it looks like a fit, you’ll be invited to a paid strategy session that includes:

  • A detailed roadmap tailored to your business
  • Marketing recommendations backed by proven frameworks
  • The option to implement it in-house or invite me to help bring it to life

Respectfully, This Isn’t for DIYers

Most coaches and consultants are not up to speed on AI. Not even close.

They may have heard of ChatGPT. They may have dabbled in using it for social media captions or email subject lines. But that’s where it usually ends.

Most are focused on their coaching content, getting leads, and delivering to clients. They don’t have time to study AI deeply—and they don’t want to. If that sounds familiar, I get you. I’m here to help.

But if you’re one of the few who is seeking DIY tools, check out the infographic and step-by-step AI-based marketing system I’ve outlined here. I make that information freely available because my primary focus isn’t on DIYers. If you’re more of a do-it-yourselfer and want an even deeper dive, grab a digital copy of my book on Amazon or the paperback version on Lulu.com.

Am I crazy for publishing my proprietary process? Maybe. But I don’t think so. Sharing a snapshot of the steps for free and more fully through my books takes nothing away from anyone.

That’s because the clients I work with would rather have someone else handle the heavy AI workload. They are not AI DIYers.

Bottom Line

If you’re tired of playing catch-up with AI…
If you’re frustrated by content that doesn’t convert…
If you want clarity, direction, and done-with-you support…

Then I invite you to take the first step.

Contact me online. Once I know how to reach you we can either talk by phone, Zoom, or you can complete a short online questionnaire to answer a few quick questions and see if there’s a fit.

You won’t get a pitch.
You might get clarity.
And that could make all the difference.